Tuesday, July 12, 2016

Amazon Whisperer

  • Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money. 
- I think I can generate most of the money for this business concept by a website like "kickstarter". I believe that most people empathize with a young college student wanting to become a entrepreneur. 

  • Describe what kind of product offering you believe should be next. What's the next thing your customers want?
- Currently, I want to focus on large party bags of chips. I believe once the seal is well established and known to be on those large bag, consumers will want them on the smaller bags

  • Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.?
- This "next" thing of adding my seal to different sizes of bags will allow consumers to have more options. The additional options can cater to any size family which will foster customer loyalty. 


  • Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product

- This product is one that will accomplish the same thing as my chip seals. 

  • What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it?
- The bag re-sealer from Amazon has a 3.5 star rating from 377 reviews. Consumers like the product when it does work as it has been helping the longevity of the product they are sealing. Many reviews complained about the price and how the product simply did not work, 

  • Describe what design/usability changes you'd make to the product. 
- This sealer from Amazon is an external one. One that can easily be lost and is a fairly big price to pay up front. My seal will be featured on the bag and the minimal price for it will already be included in the price of the chips so consumers do have cognitive dissonance for spending a lot of money.

  • Describe why you think this product would make a good addition to your current product/service offering.
- One could argue that this product would be a good addition to my current business concept. It gives the consumer more options and could potentially save them money if they frequently are buying chips. 

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