Tweaking the Innovation

My opportunity that I chose to extend on for the 'Tweaking the Innovation" is a resealable chip bag.

TWEAKING THE INNOVATION:

Sketch out the product/service mix:
The product is creating a chip bag with a resealable option. This product can be diversified as I can target multiple brands of chips or form a partnership with one brand.


The Benefit:
The benefit of creating the product of a resealable chip bag is offering consumers an immediate way to preserve their chip purchases from going stale. This benefits the consumer also because they would no longer need to purchase chip clips. Chip clips easily break and are easy to lose. The resealable option on the bag would also be much more effective than a chip clip as the adhesive seal would extend the entire lip of the bag- not like a chip clip would clip onto just the middle portion. It also is more effective than simply rolling the bag.

The Tangible:
A creating of a new chip bag for larger 'party' size chip bags. The bag would feature a resealable adhesive seal that extends the entire opening of the bag.

The Augmented:
If chip companies chose to buy the new design- they are offering customers a more compelling reason to chose their chip brand. If consumers chose to buy the bag, they are preventing their product from becoming stale and potentially saving money by no longer have to buy chip clips. They of course also save time as the seal is an immediate solution.



The tangible can be altered in terms of size of the seal used or even size of the bag used. The augmented can be altered by partnering with serval chip companies or just one.